If you have invested or about to invest in CRM, naturally you don’t want to waste your money, let alone your teams time and effort.You want your CRM to be a success however you define it. But it won’t just happen because you have bought some licenses. Nor for that matter because you had help from a team of expert to customise your implementation to fit your business.There are many reasons for CRM projects failing and you don’t want yours to do that.Lack of user adoption is cited as the most frequent cause – yet there are many factors that cause this and rarely is it apathy.
So we agree you certainly don’t want a failure and actually you are seeking a great success. Well just as revenue is a result and consequence of activities,
CRM success happens in the same way.
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Director - Image processing company
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Owner Membership orgnisation
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Sales Director Manufacturing company
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CRM manager - Media company
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